What is PLR and MRR? A Complete Beginner’s Guide

If you’re looking to start or grow your digital business, you’ve probably come across the terms PLR (Private Label Rights) and MRR (Master Resell Rights). These licenses can be powerful tools for generating income with minimal effort—but only if you understand how they work.

In this guide, we’ll break down what PLR and MRR are, how they differ, and how you can use them to start making money online—even without creating your own product.

🔍 What is PLR (Private Label Rights)?

PLR stands for Private Label Rights. When you purchase a PLR product, you’re allowed to:

• Edit, modify, or rebrand the content
• Add your name as the author or creator
• Sell it as your own product
• In most cases, even grant others resell rights

PLR products often include eBooks, courses, articles, templates, graphics, software, and more.

✅ Example Use Cases:

• Turn a PLR eBook into a blog series
• Customize a PLR course and sell it on your own website
• Use PLR graphics for your social media marketing

Think of PLR as “done-for-you” content that you can repackage under your own brand.

💼 What is MRR (Master Resell Rights)?

MRR stands for Master Resell Rights. Unlike PLR, MRR usually does not allow editing or rebranding, but it does allow you to resell the product, and give your customers the right to resell it too.

What You Can Do with MRR:

• Sell the product as-is
• Offer resell rights to your customers
• Keep 100% of the profit

What You Cannot Do:

• Modify the content (unless specified)
• Claim authorship or rebrand it (in most cases)

MRR is ideal if you want to quickly resell ready-made products without the need for customization.